4 Easy Ways to improve your Amazon Order Defect Rate
Amazon Order Defect Rate- To stay on top of Amazon we need to clear our metrics reports error-free. Since it is the success of every e-commerce marketplace like Amazon, it displays the user’s experience and perception that allows how buyers to interact with your product.
Followed with various metrics the Order defect rate is one of the important ones that reveal how your product reacts.
If you have faced the policy violation because of ODR and it makes your account deactivated you can reinstate your amazon seller account.
In 2021, Amazon faced three returns on every 1000 orders because of defects. This emphasizes the importance of low Order Defect rates.
So, we need to understand the depth of the higher order defect rate and how can we keep the Amazon ODR lower.
What is Amazon Order Defect Rate?
“Amazon order defect rate is the metric that is used to measure the quality of the defects a consumer has received for a certain time period. It can be calculated by dividing the negative defective rates by the number of orders in the same time frame”.
As discussed above it is so crucial to know amazon about the performance of products. It is considered one of the important factors in the success of sellers. To ensure good performance amazon look after the performance of order defect rate that signifies a positive experience.
It takes so much time for Amazon to calculate the order defected with respect to time, and display it on the seller’s account.
How to improve Amazon's order defect rate?
As it is important to make your order defect rate to be improved for this we need to follow the various steps that make the order defect to be improved.
Reply to all negative keywords:
If you are getting negative feedback and A-Z claims then reply to this feedback since it affects the order defect rate. If you will ignore the negative and A-Z claims it will affect your account and may face suspension in the future.
Make free and fast shipping
Since December is considered as seasoned where sellers get so busy on other stuff that leads to missing the orders and results in suspension by January.
Pro Tips: To avoid this use the amazon holiday mode that will keep you away from overselling wherein only a limited quantity will be customized.
You can also go through and pull your listing once it gets closer to the holidays. Somehow it can affect the listing of your product but it’s really good for the long time run of business.
Review your Listing
If you want to ensure that your order defect rate is not high check once your listing and be sure that you have filled out all required information that your audience needs.
Make sure that you have provided the relevant information about your product and do not create any mismatched between media and the information that you have provided.
The mismatched information can be worried since it affects the user’s experience which results to make unhappiness. Therefore look at the listing properly before submission.
Observe your listing
When you have a higher ODR you can decrease it by overviewing on user’s experience. You can decrease it by providing the best packaging and shipping services.
You can experience another different thing that can lower it which is increasing your reviews and rating. But keep in mind the product should assist users to give a good experience.
How to calculate ODR?
The ODR is the percentage of returned or order cancelled because of defected products or services.
To calculate the amazon order defect rate divide the number of order cancelled to the number of order placed, the resulting ODR will be expressed in percentage.
Order Defect Rate (Formula)= Defected order/Total order received * 100
Illustration– If 15 order canceled or returned from last 2 months and only 150 orders were placed during this period of month then the ODR will be 10%.
The computation of amazon ODR makes our works easier it gives the overview to analyze about the order placed and how we can avoid the any violations if ODR getting worse.
Conclusion: Since the ODR plays a vital role in the performance of ranking of listing as well as the customer satisfaction therefore we need to maintain the amazon Order defect rate, if you are suffered from High ODR our experts can assist you to overcome with this issue.
